Marketing Management: Indian Cases
Marketing Management: Indian Cases
Introducing Marketing Management: Indian Cases, the ultimate resource for anyone looking to understand the intricacies of marketing in the Indian market. This comprehensive book features a collection of real-life case studies that showcase the challenges and successes of various companies in India.
With a focus on the unique cultural, economic, and social factors that shape the Indian market, this book offers valuable insights and strategies for effective marketing in this diverse and dynamic country. From traditional marketing techniques to the latest digital trends, Marketing Management: Indian Cases covers it all.
Whether you are a student, a marketing professional, or a business owner, this book is a must-have for anyone looking to succeed in the Indian market. With its practical approach and real-world examples, it is a valuable resource for understanding the complexities of marketing in India and developing effective strategies for success.
Don't miss out on this essential guide to marketing in India. Order your copy of Marketing Management: Indian Cases today and take your marketing knowledge to the next level!
SKU:9789332587106
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Table of Content
Table of Content
• Explore marketing mix with MTR Foods
• Understand customer value with India's e-commerce space and Flipkart
• Delve into the world of Information System and data utilization with Starbucks and Amazon
• Learn to leverage corporate trust and technology strength in the B2B market with Zicom
• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
• Mahindra & Mahindra explains consumer segmentation strategies
• Kellogg's Corn Flakes shows the way to find market for a product
• Fevicol demonstrates how to reinvent brand and sales
• Oreo illustrates the advantages of effective integrated marketing communication
• Comprehend digital marketing with Wonder Cement
• Unilever shows the way to build brand and market with holistic marketing initiatives
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