Marketing Management, Global Edition

Marketing Management, Global Edition

Marketing Management, Global Edition is a comprehensive textbook designed for students studying marketing in a global context. This edition covers all the essential topics in marketing, including market research, consumer behavior, product development, pricing strategies, and more. With a focus on the global marketplace, this book provides students with a deep understanding of the challenges and opportunities of marketing in today's interconnected world.

Written by renowned marketing experts, this book offers real-world examples and case studies to illustrate key concepts and theories. It also includes interactive exercises and discussion questions to help students apply their knowledge and think critically about marketing strategies.

Whether you are a student or a professional looking to expand your knowledge in marketing, Marketing Management, Global Edition is the perfect resource for understanding the complexities of marketing in a globalized economy. With its clear and concise writing style, this book is an essential tool for anyone looking to succeed in the dynamic field of marketing.