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International Business: The New Realities

International Business: The New Realities

International Business: The New Realities

Discover the ever-changing landscape of international business with International Business: The New Realities. This comprehensive textbook offers a fresh perspective on the global marketplace, covering topics such as cultural differences, political and economic systems, and emerging markets.

Written by renowned experts in the field, this book provides a thorough understanding of the complexities and challenges of conducting business on a global scale. With real-world examples and case studies, readers will gain practical insights and strategies for navigating the dynamic international business environment.

From multinational corporations to small businesses, this book is essential for anyone looking to succeed in the global marketplace. Whether you are a student, business professional, or simply interested in the world of international business, International Business: The New Realities is a must-read.

Order your copy today and gain a deeper understanding of the new realities of international business.

9781292303246

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Table of Content

1 Introduction: What Is International Business?
2 Globalization of Markets and the Internationalization of the Firm
3 The Cultural Environment of International Business
4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
5 Theories of International Trade and Investment
6 Political and Legal Systems in National Environments
7 Government Intervention and Regional Economic Integration
8 Understanding Emerging Markets
9 The International Monetary and Financial Environment
10 Financial Management and Accounting in the Global Firm
11 Strategy and Organization in the International Firm
12 Global Market Opportunity Assessment
13 Exporting and Global Sourcing
14 Foreign Direct Investment and Collaborative Ventures
15 Licensing, Franchising, and Other Contractual Strategies
16 Marketing in the Global Firm
17 Human Resource Management in the Global Firm

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