Integrated Advertising, Promotion, And Marketing Communications
Integrated Advertising, Promotion, And Marketing Communications
Introducing our latest product, Integrated Advertising, Promotion, and Marketing Communications. This comprehensive guide is designed to help businesses of all sizes create effective and cohesive marketing strategies. With the ever-changing landscape of advertising and promotion, it can be challenging to keep up with the latest trends and techniques. That's where our product comes in.
Our team of experts has compiled the most up-to-date information and strategies to help you reach your target audience and achieve your marketing goals. From traditional advertising methods to the latest digital marketing techniques, this guide covers it all. Whether you're a small business owner or a marketing professional, this product is a must-have for your toolkit.
With easy-to-follow instructions and real-life examples, our product breaks down the complex world of marketing communications into manageable steps. You'll learn how to create a strong brand identity, develop effective advertising campaigns, and utilize various promotional channels to reach your target audience. Plus, our product also covers the importance of integrating your marketing efforts for maximum impact.
Don't let the ever-evolving world of marketing communications overwhelm you. Let our product be your go-to resource for all your advertising, promotion, and marketing needs. Purchase Integrated Advertising, Promotion, and Marketing Communications today and take your business to the next level.
SKU:9781292411217
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Table of Content
Table of Content
PART 1: THE IMC FOUNDATION
Integrated Marketing Communications
Brand Management
Buyer Behaviors
The IMC Planning Process
PART 2: IMC ADVERTISING TOOLS
Advertising Campaign Management
Advertising Design
Traditional Media Channels
PART 3: DIGITAL AND ALTERNATIVE MARKETING
Digital and Mobile Marketing
Social Media
Alternative Marketing
PART 4: IMC PROMOTIONAL TOOLS
Database and Direct Response Marketing and Personal Selling
Sales Promotions
Public Relations and Sponsorship Programs
PART 5: IMC ETHICS, REGULATION, AND EVALUATION
Relations and Ethical Concerns
Evaluating an Integrated Marketing Program
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