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E-Commerce 2023: Business, Technology, Society, Global Edition

E-Commerce 2023: Business, Technology, Society, Global Edition

E-Commerce 2023: Business, Technology, Society, Global Edition

Welcome to the future of e-commerce! Our latest edition, E-Commerce 2023, is a comprehensive guide that explores the intersection of business, technology, and society in the ever-evolving world of online retail. With a global perspective, this edition delves into the latest trends, strategies, and challenges facing e-commerce businesses in the coming years.

Written by industry experts, this book offers valuable insights and practical advice for both established and emerging e-commerce businesses. From the impact of emerging technologies to the changing consumer behaviors, E-Commerce 2023 covers it all. With in-depth case studies and real-world examples, this book is a must-have for anyone looking to stay ahead in the competitive e-commerce landscape.

Attractive and informative, this book is not just a resource, but a statement piece for any e-commerce enthusiast. So why wait? Get your hands on E-Commerce 2023 and take your business to new heights!

SKU:9781292449722

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Table of Content

PART I: INTRODUCTION TO E-COMMERCE
• The Revolution is Just Beginning
• E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
• E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
• Building an E-commerce Presence: Websites, Mobile Sites, and Apps
• E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
• E-commerce Marketing and Advertising Concepts
• Social, Mobile, and Local Marketing
• Ethical, Social, and Political Issues in E-commerce
PART VI: E-COMMERCE IN ACTION
• Online Retail and Services
• Online Content and Media
• Social Networks, Auctions, and Portals
• B2B E-commerce: Supply Chain Management and Collaborative Commerce
Index

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