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Digital Marketing

Digital Marketing

Digital Marketing

Welcome to the world of digital marketing! Our product offers a comprehensive guide to understanding and utilizing the power of digital marketing for your business. With the rise of technology and the internet, it has become essential for businesses to have a strong online presence in order to reach their target audience and stay competitive.

Our digital marketing guide covers everything from search engine optimization (SEO) and social media marketing to email marketing and content creation. We provide practical tips and strategies to help you increase your online visibility, drive traffic to your website, and ultimately, boost your sales and revenue.

Whether you are a small business owner, a marketing professional, or simply looking to expand your knowledge in the digital marketing field, our product is the perfect resource for you. With easy-to-follow instructions and real-life examples, you will learn how to effectively use digital marketing to grow your business and achieve your goals.

Don't miss out on the opportunity to take your business to the next level with digital marketing. Purchase our product now and start seeing results in no time!

SKU:9781292400969

Regular price ₹ 3,104.00
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Table of Content

Part 1 Digital marketing fundamentals
Introducing digital marketing
Online marketplace analysis: micro-environment
The digital macro-environment
Part 2 Digital marketing strategy development
Digital marketing strategy
Digital branding and the marketing mix
Data-driven relationship marketing using digital platforms
Part 3 Digital marketing: implementation and practice
Delivering the digital customer experience
Campaign planning for digital media
Marketing communications using digital media channels
Evaluation and improvement of digital channel performance
Glossary
Index

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