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Consumer Behavior: Buying, Having, And Being

Consumer Behavior: Buying, Having, And Being

Consumer Behavior: Buying, Having, And Being

Welcome to our stylish e-commerce store, where we offer a wide range of books to satisfy your reading needs. One of our top picks is 'Consumer Behavior: Buying, Having, And Being'. This book delves into the fascinating world of consumer behavior, exploring the reasons behind our buying decisions and how it affects our sense of self.

With 90 words split into paragraphs, this book provides a comprehensive understanding of consumer behavior, making it a must-have for marketers, business owners, and anyone interested in understanding human psychology. The author, Michael R. Solomon, uses real-life examples and case studies to bring the concepts to life, making it an engaging and informative read.

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9781292318103

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Table of Content

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being



PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self and Gender Identity

7. Personality, Lifestyles, and Values



PART 3: CHOOSING AND USING PRODUCTS

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing



PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media

12. Income and Social Class

13. Subcultures

14. Culture



Appendix I: Careers in Consumer Research

Appendix II: Research Methods

Appendix III: Sources of Secondary Data

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